In January 2026, outdoor apparel company Patagonia initiated a trademark infringement lawsuit against drag performer and environmental activist Pattie Gonia, whose real name is Wyn Wiley. The lawsuit alleges that Wiley’s use of the “Pattie Gonia” name and associated branding has caused consumer confusion and infringes upon Patagonia’s established trademarks. (patagoniaworks.com)
Patagonia’s legal action seeks nominal damages of $1 and aims to prevent Wiley from selling merchandise bearing the “Pattie Gonia” name or using it in connection with services such as motivational speaking and organizing outdoor events. The company argues that these activities overlap with its own brand identity and advocacy efforts. (law360.com)
In response, Pattie Gonia has publicly called for the dismissal of the lawsuit, expressing concerns that the legal proceedings could hinder her environmental and LGBTQ+ advocacy work. She emphasizes that her use of the “Pattie Gonia” name is inspired by the Patagonia region and is intended to promote inclusivity and environmental sustainability. (gearjunkie.com)
This legal dispute underscores the complexities of brand identity and trademark rights, particularly when names and symbols carry significant cultural and environmental connotations. Both parties have engaged in discussions to resolve the matter, but as of May 2026, the lawsuit remains active.
For a more detailed overview of the situation, you can watch the following video:
Patagonia Sues Drag Activist Pattie Gonia Over Trademark Dispute