Home UncategorizedMVC Group Unveils New Iberia Showroom!

MVC Group Unveils New Iberia Showroom!

by VeloMagster
best velo bicycle magazine blog european

Vox renueva su Comité Ejecutivo Provincial, del que se queda fuera el teniente de alcalde de ValenciaMVC Group, the Italian leader in technical apparel for cycling and outdoor sports, has recently inaugurated a new showroom in Sant Quirze del Vallès, Barcelona, within the Barcelona Moda Centre (BMC). This strategic move underscores the company’s commitment to expanding its presence in the Iberian market, a region renowned for its rich cycling heritage and burgeoning interest in outdoor sports. (mvcgroup.com)

The 200-square-metre B2B facility is poised to serve as a pivotal hub for MVC Group’s brands—Castelli, Sportful, and Karpos—facilitating closer collaboration with local distributors and retailers. This expansion is expected to bolster the growth of Castelli and Sportful, while accelerating the development of Karpos, the group’s outdoor brand, across Spain, Portugal, and Andorra. (mvcgroup.com)

To spearhead this initiative, MVC Group has appointed Gino Donà Delgado as Country Manager of MVC Iberia. With 12 years of experience at Gobik, a prominent Spanish cycling apparel brand, Gino has been instrumental in establishing the company’s commercial presence in Spain, particularly in the Custom business segment. His extensive network across teams, clubs, events, and other key stakeholders is set to be a valuable asset as MVC Group continues to strengthen its position in the Iberian Peninsula and across Europe. (mvcgroup.com)

Emilio Foà, CEO of MVC Group, commented on the expansion:

“Spain has a remarkable cycling culture and is one of our key overseas markets. We have built a strong presence here over the years, not least with the opening of our first overseas flagship store in Girona in 2022. We now see a clear opportunity to take this a step further across the Iberian region, both in cycling—where our long-standing partnership with CDC Sport remains an important part of our presence—and in the fast-growing outdoor sports sector.” (mvcgroup.com)

The new showroom is strategically located within the Barcelona Moda Centre, a key hub for international sports brands, positioning MVC Group to effectively tap into the dynamic Iberian market. This expansion aligns with the company’s broader strategy to enhance its global footprint and cater to the evolving demands of cycling and outdoor sports enthusiasts. (mvcgroup.com)

With the combined expertise of Gino Donà Delgado and the state-of-the-art facilities at the new showroom, MVC Group is well-positioned to further solidify its presence in the Iberian Peninsula, offering innovative products and fostering deeper connections with the local cycling and outdoor sports communities.

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