Madison, the UK’s leading distributor of cycling and action sports equipment, has secured exclusive distribution rights for iGPSPORT in the UK and Republic of Ireland. This strategic partnership aims to enhance the availability of iGPSPORT’s innovative cycling technology through Madison’s extensive network of specialist retailers. (bikebiz.com)
Expanding iGPSPORT’s Reach
Founded in 2012, iGPSPORT has rapidly established itself as a prominent player in the cycling technology sector, offering a diverse range of products including GPS bike computers, smart lighting solutions, radar tail lights, sports watches, and ride sensors. With a presence in over 40 countries, iGPSPORT is committed to providing cyclists with accessible and reliable technology to enhance their riding experience. (igpsport.com)
Madison’s Strategic Role
Dominic Langan, CEO of Madison, expressed enthusiasm about the new partnership, stating, “We are delighted to welcome iGPSPORT to Madison. Its cycling computers, lights, radar, and wearables offer specialist retailers an exciting range at truly compelling price points. Together with COROS, we now have a very strong and complete technology proposition that can challenge the long-established names in the category.” (bikebiz.com)
Product Range and Availability
Madison will offer a comprehensive selection of iGPSPORT products, including five GPS bike computers priced from £39.99 to £219.99, a sports watch at £199.99, and a smart lighting range featuring four front lights with outputs between 500 and 1,800 lumens, priced from £29.99 to £79.99. Additional products include a £79.99 radar rear light, chest and arm heart rate monitors, and speed and cadence sensors. (bikebiz.com)
Supporting Retailers and Cyclists
To assist retailers in showcasing these products, Madison provides compact countertop displays for in-store demonstrations of the computers and lights. The iGPSPORT app further supports cyclists by enabling device management, activity data synchronization and analysis, and route discovery and creation. (bikebiz.com)
Looking Ahead
This exclusive distribution agreement signifies a significant step in iGPSPORT’s growth within the UK and Republic of Ireland markets. By leveraging Madison’s established distribution channels and retailer relationships, iGPSPORT aims to deliver innovative cycling technology to a broader audience, enhancing the riding experience for cyclists across the region.