VELO DE VILLE, the renowned custom bicycle manufacturer, has commenced registrations for its 2026 B2B roadshows, offering an exclusive preview of the 2027 model year. These events are strategically designed to provide retailers with an early, in-depth look at the upcoming models, configuration options, and sales themes, moving beyond traditional trade fair settings to foster more personalized interactions.
Event Schedule:
- Hamme, Belgium: June 28 – July 8, 2026
- Veenendaal, Netherlands: July 9 – July 28, 2026
- Kassel, Germany: Summer 2026, coinciding with the Bike&Co Order Festival
- Altenberge, Germany: Ongoing until August 31, 2026
These roadshows are tailored to immerse dealers in the VELO DE VILLE experience, allowing them to explore the new 2027 models firsthand, engage in test rides, and delve into the latest customization options, digital solutions, and service concepts. The events also feature personal consultations with VELO DE VILLE representatives, providing insights into the brand’s custom-made philosophy and production processes.
In Altenberge, the company’s headquarters, visitors can gain exclusive access to the production facilities, offering a comprehensive understanding of VELO DE VILLE’s commitment to quality and customization. To ensure a comfortable and productive experience, VELO DE VILLE covers meals and accommodations for attendees during the roadshows.
Retailers interested in participating can register through VELO DE VILLE representatives or via the brand’s standard dealer channels. This initiative underscores VELO DE VILLE’s dedication to strengthening its partnership with the trade and its ambition to not only present products but also to create immersive experiences that resonate with both retailers and consumers.
For more information and to register, visit the official VELO DE VILLE website.