Haro Bikes, the renowned Californian bicycle manufacturer, has appointed WeOutside as its exclusive distributor in France. This strategic partnership aims to enhance Haro’s presence in the French market by collaborating with a premium, selective retail network. The move underscores Haro’s commitment to delivering high-quality cycling experiences through dedicated physical retailers. (bikebiz.com)
Under the guidance of European Sales Manager Christoph Kronenberg, Haro is undertaking a comprehensive restructuring of its European sales operations. This initiative follows the recent introduction of a new carbon fibre mountain bike range, highlighting the brand’s dedication to innovation and market expansion. (bikebiz.com)
WeOutside, based in Conflans-Sainte-Honorine, brings extensive expertise in premium cycling and outdoor distribution. With strong local market knowledge, robust logistics capabilities, and long-standing relationships with key retailers, WeOutside will manage sales, marketing, and after-sales service for the full Haro Bikes product portfolio in France. (bikebiz.com)
Christoph Kronenberg expressed enthusiasm about the partnership, stating, “France is a key market for Haro, and we wanted a partner who shares our values—authenticity, innovation, and a genuine love for cycling. WeOutside embodies this philosophy and has the on-the-ground expertise to represent Haro with excellence across France.” (bikebiz.com)
Thomas Benuszak, Founder of WeOutside, added, “We are stoked to bring Haro Bikes to French riders and retailers. Haro’s legendary history and product innovation perfectly align with our approach to serving passionate cyclists through trusted, physical retailers. Together, we aim to build a strong and inspiring presence for Haro in France.” (bikebiz.com)
This collaboration marks a significant milestone in Haro’s European growth strategy, reinforcing its dedication to providing riders with exceptional products and experiences through trusted retail partners.