Extra UK, a prominent distributor in the cycling industry, has recently bolstered its team with the appointments of Antonio Fiore as National Account Manager and Emma Dickson as Retail Marketing Manager.
Antonio Fiore: National Account Manager
Antonio Fiore brings over 13 years of experience in the cycling sector to Extra UK. His career includes significant roles at Silverfish, Hargroves Cycles, and Red Planet Bikes, where he developed a deep understanding of both the retail network and consumer preferences. Fiore’s extensive background positions him to effectively manage and strengthen relationships with national accounts.
Expressing his enthusiasm for the new role, Fiore stated, “Joining Extra UK is an exciting opportunity to leverage my experience in retail and distribution. I’m eager to build on existing relationships and contribute to the company’s growth.”
Emma Dickson: Retail Marketing Manager
Emma Dickson, a passionate road cyclist, transitions into the cycling industry after a successful career outside the sector. Her recent participation in the Uplift Mentoring programme has equipped her with valuable insights into career opportunities within the cycling world. As Retail Marketing Manager, Dickson aims to enhance marketing support and communication strategies for retailers.
Commenting on her appointment, Dickson said, “I’m thrilled to combine my passion for cycling with my professional experience at Extra UK. It’s a privilege to join a team with such a strong reputation and to engage with our brands, retailers, and the wider industry.”
CEO Will Fripp’s Statement
Will Fripp, CEO of Extra UK, expressed his confidence in the new appointments:
“We are delighted to welcome both Antonio and Emma to Extra UK. Antonio’s deep roots in the UK cycling industry and his extensive experience will be invaluable in strengthening our national accounts. Emma brings a fresh perspective and a genuine passion for cycling, making her a fantastic addition to our marketing team. These appointments reflect our continued investment in supporting retailers and enhancing the service we provide to our brand partners.”
For inquiries or to connect with Antonio or Emma, please reach out to them directly.