In a significant development within the e-bike industry, MAGURA Bosch Parts & Services (MBPS) has officially welcomed ergotec as a partner brand, effective July 1, 2026. This strategic alliance aims to enhance the integration of high-quality cockpit components tailored for modern e-bike systems.
Strengthening the Partnership
The collaboration between MBPS and ergotec is not new; it has been marked by successful joint initiatives, notably the DealerTech training tour. This partnership has now evolved, with ergotec’s product portfolio becoming an integral part of MBPS’s offerings. (fietszaken.biz)
Product Portfolio Expansion
Ergotec’s inclusion brings a range of products that align seamlessly with Bosch e-bike systems. The focus is on stems compatible with Bosch displays, complemented by essential spare parts and accessories. A standout addition is the STARSTREAM MINI LIGHT BAR, a collaborative innovation between ergotec and SUPERNOVA. This solution integrates a compact SUPERNOVA light directly into ergotec’s Low Riser handlebars, achieving a clean and efficient cockpit design. (velototal.de)
About MBPS
MAGURA Bosch Parts & Services (MBPS) is a leading service and distribution organization specializing in high-tech components from premium brands like Bosch eBike and MAGURA. Operating as a wholly owned subsidiary of Bosch eBike Systems, MBPS serves a network of over 30,000 specialist bicycle retailers across Europe, providing comprehensive services and a diverse product range. (bosch.com)
About Ergotec
Wilhelm Humpert GmbH & Co. KG, known as ergotec, is a fourth-generation family-owned company based in Wickede (Ruhr), Germany. Since 1918, ergotec has been manufacturing high-quality bicycle components, focusing on steering systems, grips, saddles, seatposts, and pedals. The company is dedicated to developing innovative solutions that enhance cycling comfort and safety. (velototal.de)
This partnership signifies a strategic move to offer specialist retailers a comprehensive range of premium products, reinforcing MBPS’s commitment to quality and reliability in the e-bike sector.