Huyser Fietsen, a prominent Dutch bicycle manufacturer, is set to host an exclusive dealer trip to China from November 16 to 21, 2026. This initiative, in collaboration with NieuwsFiets.nu, offers a unique opportunity for bicycle dealers to delve into the intricacies of bicycle production and innovation.
Immersive Factory Tours
Participants will embark on guided tours of key manufacturing facilities, including those of esteemed partners like Bafang and Tektro, as well as Huyser’s own Shengda factory. These visits aim to provide an in-depth understanding of the production processes behind Huyser’s bicycles and components.
Exploring E-Bike Innovations
A highlight of the trip is the visit to Bafang’s state-of-the-art facility, where attendees will be introduced to the latest advancements in e-bike technology. This segment promises insights into current and future trends shaping the e-bike industry.
Hands-On Product Experience
Beyond observational tours, dealers will have the chance to test new products and innovations firsthand. This hands-on experience is designed to equip them with comprehensive knowledge about Huyser’s offerings and the direction of the bicycle industry.
Cultural Immersion
The itinerary also includes cultural excursions, allowing participants to experience China’s rich heritage and vibrant culture. These activities are intended to foster a deeper connection with the region and its people.
Open Invitation
While the trip is primarily aimed at existing Huyser dealers, the company extends an invitation to bicycle specialists who are not yet part of the Huyser network but are interested in exploring potential collaborations. This inclusive approach underscores Huyser’s commitment to expanding its reach and fostering new partnerships.
Registration Details
Interested parties are encouraged to contact Peter Smit at Peter@huyserfietsen.nl or Freddy at Freddy@huyserfietsen.nl for more information and to secure their participation. Given the exclusive nature of this trip, early registration is recommended to ensure availability.
This dealer trip to China represents a significant opportunity for professionals in the bicycle industry to gain firsthand insights into manufacturing processes, technological innovations, and cultural experiences, all while strengthening their partnership with Huyser Fietsen.