After seven decades of specializing in cycling components and accessories, the esteemed Italian brand BRN has ventured into the complete bicycle market with the launch of BRN Bike. This new line features a diverse range of models, including both electric and traditional pedal-powered bicycles, all presented in a distinctive B.GRAY color scheme.
A Comprehensive Catalog for Urban and Off-Road Adventures
Leveraging decades of experience and close collaboration with retailers, BRN has introduced an extensive catalog comprising 18 different bicycle types. The lineup caters to a wide array of cycling preferences, encompassing:
- E-SUV and E-City Models: Designed for urban commuting and leisure, with some models available in LC versions.
- Gravel and Touring Bikes: Ideal for long-distance rides and mixed-terrain exploration.
- MTB Young and BMX: Tailored for younger riders and enthusiasts of freestyle cycling.
- Dirt Bikes: Engineered for off-road trails and rugged terrains.
- Folding Bikes (Lux and Full Versions): Offering portability and convenience for city dwellers and commuters.
Unified Aesthetic: The B.GRAY Finish
Departing from the typical vibrant color schemes prevalent in the cycling industry, BRN has opted for a cohesive and versatile B.GRAY finish across all 18 models. This choice reflects the brand’s commitment to a universal identity, suitable for both urban mobility and outdoor adventures.
“Our customers have long requested a line of BRN-branded bicycles. After years of preparation, we are excited to launch this innovative and competitive product line,” commented Marco and Gianluca Bernardi, CEOs of BRN Bike Parts.
Sales Network and Support Program
The new bicycles are distributed through BRN’s extensive network of over 4,000 stores and workshops across Italy. To enhance customer satisfaction, BRN offers an extended warranty program: registering the bicycle purchase at the point of sale entitles customers to a complimentary one-year check-up, ensuring the bike’s reliability over time.
Upcoming Exhibition at the 2026 Fiera del Cicloturismo
Cycling enthusiasts eager to experience the new BRN Bike range firsthand can visit the BRN stand at the 2026 Fiera del Cicloturismo, scheduled in Padua from March 27 to 29. This event provides an excellent opportunity to explore the models, understand their geometries, and appreciate the unique B.GRAY color chosen for this new venture.
For more information on the BRN Bike lineup and technical specifications, visit their official website at bike.brn.it.
As BRN continues to innovate and expand its offerings, the introduction of BRN Bike marks a significant milestone in the brand’s journey, promising to deliver quality, style, and performance to cyclists of all kinds.