BMC Switzerland has reappointed ZyroFisher as its official distributor for the UK and Ireland, effective 1 May 2026. This strategic partnership aims to bolster BMC’s presence in these markets by leveraging ZyroFisher’s extensive dealer network and market expertise. As part of the agreement, BMC will implement a broad price adjustment to better align with local market conditions and rider needs. (bikebiz.com)
The collaboration is expected to enhance dealer engagement, improve product availability, and ensure faster delivery times by storing inventory locally in the UK. ZyroFisher will also serve as the main point of contact for all new business enquiries in the region. (bikebiz.com)
Tony Vickers, Head of Brands at ZyroFisher, expressed enthusiasm about the renewed partnership, stating, “We’re very excited to welcome BMC back into the ZyroFisher brand portfolio. The brand’s ethos, its ‘Create Speed’ mindset, and its incredible products were key drivers of this agreement, making BMC a perfect partner for us. We can’t wait to share the current range with our dealers.” (bikebiz.com)
BMC’s full range, including flagship models such as the Teammachine R, Teammachine SLR, Roadmachine, Kaius, and URS, will be available to UK and Irish retailers. The partnership underscores BMC’s commitment to delivering technologically advanced, high-performance cycling products. (bikebiz.com)
Yann Ehrbar, Head of Sales at BMC, highlighted the significance of the collaboration, stating, “This collaboration marks an exciting step forward in our strategy to deepen local engagement. ZyroFisher’s extensive experience in the cycling market and its strong heritage in the UK give us great confidence as we look to grow again in such an important region. We are delighted to work with ZyroFisher to further strengthen relationships with both existing and new BMC retailers and riders, and we are confident this renewed partnership will bring long-term benefits for everyone.” (bikebiz.com)
For more information, retailers are encouraged to contact their ZyroFisher account manager or email salesteam@zyrofisher.co.uk. (bikebiz.com)