In 2026, Trek Bicycle Corporation commemorates its 50th anniversary with a limited-edition collection that pays homage to its rich heritage and innovative spirit. Founded in 1976 in a modest Wisconsin barn, Trek has evolved from crafting hand-brazed touring frames to becoming a global leader in cycling. (prnewswire.com)
The First 50 Project One ICON
The First 50 Project One ICON is a Madone SLR 9 AXS model that transforms the frame into a visual timeline of Trek’s journey. Each graphic element represents a significant milestone, from the original barn to the brand’s commitment to sustainability and youth cycling initiatives. This model features a numbered frame, a limited-edition white and red saddle with red rails, and Aeolus RSL wheels adorned with golden anniversary decals. Priced at $15,999, it is available exclusively through pre-order until April 13, 2026, with deliveries commencing in June 2026. (prnewswire.com)
The First 50 Replica
The First 50 Replica brings the same storytelling elements to the Madone SL 7 platform, making it accessible to a broader audience. While it shares the visual narrative of the ICON, it omits the exclusive wheels and saddle. This model is priced at $6,599 and is also available for pre-order until April 13, 2026, with deliveries starting in June 2026. (prnewswire.com)
No. 76 Project One ICON
The No. 76 Project One ICON pays tribute to Trek’s origins with a design inspired by the original 1976 logo and the brass head badge of early frames. This model features heritage blue paint, a minimalist aesthetic, and includes a numbered frame, a limited-edition white and red saddle with red rails, and Aeolus RSL wheels with golden anniversary decals. Priced at $15,999, it is available exclusively through pre-order until April 13, 2026, with deliveries beginning in June 2026. (prnewswire.com)
Commemorative Accessories
To complement the anniversary collection, Trek is releasing a range of commemorative accessories, including jerseys, water bottles, and t-shirts, throughout the year. Additionally, a special 50th anniversary edition of the Trek 100 event is scheduled for June 20, 2026, at Trek’s global headquarters in Waterloo, Wisconsin. (prnewswire.com)
These limited-edition models and accessories celebrate Trek’s legacy and its ongoing mission to change the world through bicycles. Cycling enthusiasts and collectors are encouraged to secure their pre-orders before the April 13 deadline to own a piece of cycling history.
Trek’s 50th Anniversary Collection Unveiled:
- Trek Bicycle marks 50th anniversary with limited collection honoring its past and purpose, Published on Wednesday, February 11
- Trek marks 50th anniversary with three limited-edition Madones priced up to $15,999 | Velora Cycling – Global Cycling News, Tech & Analysis, Published on Thursday, February 12
- Trek Celebrates 50 Years with Two Ultra Limited Madone Editions | The Cycling Week, Published on Thursday, February 12