Pearson Cycles, Britain’s oldest bicycle manufacturer, is set to expand its dealer network in 2026, inviting retail partners to join its legacy of craftsmanship and innovation. With over 160 years in the industry, Pearson offers a dealer model designed to empower retailers to sell premium bicycles confidently and profitably.<\/p>\n
Tailored Bicycles for Every Rider<\/strong><\/p>\n Each Pearson bike is built to order and assembled in London, ensuring a bespoke fit for every rider. Retailers can customize key components, including bar width, stem length, saddle setback, and crank length, to match individual preferences. Delivered fully assembled and pre-delivery inspected, these bikes require minimal workshop time, reducing hidden labour costs.<\/p>\n Customer-Centric Benefits<\/strong><\/p>\n Pearson’s commitment to customer satisfaction is evident in its \u00a3200 bike fit cashback offer, paid directly to the rider without affecting dealer margins. All bikes come with a five-year transferable warranty and a premium welcome pack, enhancing the ownership experience.<\/p>\n A Data-Driven Range<\/strong><\/p>\n The UK-designed range includes two road models and two gravel models, each available in multiple colourways. Geometry is informed by thousands of professional bike fits, creating a data-driven, rider-first platform.<\/p>\n Protecting Retailer Margins<\/strong><\/p>\n Pearson’s partnership model safeguards agreed margins, regardless of promotional activities, and prioritises sell-through over sell-in. Retailers have access to a full demo fleet, with at least one supported demo day per year to drive conversion and reduce risk.<\/p>\n Join the Pearson Network<\/strong><\/p>\n Pearson currently partners with respected retailers, including Maison du V\u00e9lo, In Gear, Velorunner, and Forge 1860. The company is now seeking like-minded shops that value craftsmanship, customer experience, and long-term brand building. Retailers interested in joining the network for 2026 can contact steve.boucher@pearsoncycles.com.<\/p>\n By partnering with Pearson Cycles, retailers can offer their customers high-quality, custom-built bicycles backed by a brand with a rich heritage and a commitment to innovation.<\/p>\n