{"id":11013,"date":"2026-10-09T08:02:35","date_gmt":"2026-10-09T08:02:35","guid":{"rendered":"https:\/\/velomag.eu\/maap-expands-london-joins-the-lab-revolution\/"},"modified":"2026-10-09T08:02:35","modified_gmt":"2026-10-09T08:02:35","slug":"maap-expands-london-joins-the-lab-revolution","status":"publish","type":"post","link":"https:\/\/velomag.eu\/nl\/maap-expands-london-joins-the-lab-revolution\/","title":{"rendered":"MAAP Expands: London Joins the LaB Revolution!"},"content":{"rendered":"<p>Melbourne-based cycling and lifestyle apparel brand MAAP has unveiled its latest Life around Bikes (LaB) concept store in London&#8217;s vibrant Soho district. Situated at 29 Great Pulteney Street, this marks MAAP&#8217;s 11th LaB store globally and its first in the United Kingdom. (<a href=\"https:\/\/endurance.biz\/2026\/industry-news\/maap-opens-first-uk-lab-concept-store-in-soho-london\/?utm_source=openai\">endurance.biz<\/a>)<\/p>\n<p>The 140-square-metre space is designed to serve as a cultural hub, blending contemporary design with cycling heritage. The interior features a cobblestone floor, stainless steel and aluminium elements, and vivid green accents, reflecting both the local architecture and the dynamic energy of the cycling community. (<a href=\"https:\/\/hypebeast.com\/2026\/10\/maap-first-lab-concept-store-london-uk-opening-clare-cousins-architects-interiors-info?utm_source=openai\">hypebeast.com<\/a>)<\/p>\n<p>MAAP&#8217;s LaB concept, introduced in Melbourne in 2022, aims to transcend traditional retail by fostering community engagement. The London store will host community rides, talks, and events, providing a platform for local cyclists to connect and celebrate the progression of cycling culture. (<a href=\"https:\/\/bikebiz.com\/maap-adds-london-to-its-list-of-lab-concept-stores\/?utm_source=openai\">bikebiz.com<\/a>)<\/p>\n<p>The official opening is scheduled for October 10, 2026, with a series of events and in-store activations planned to mark the occasion. (<a href=\"https:\/\/thehtime.com\/general\/maap-brings-its-lab-retail-concept-to-london-for-the-first-time\/?utm_source=openai\">thehtime.com<\/a>)<\/p>\n<p><strong>MAAP LaB London Details:<\/strong><\/p>\n<ul>\n<li><strong>Address:<\/strong> 29 Great Pulteney Street, London W1F 9NN<\/li>\n<li><strong>Store Size:<\/strong> 140 square metres<\/li>\n<li><strong>Opening Hours:<\/strong>\n<ul>\n<li>Monday to Saturday: 10:00 AM \u2013 6:00 PM<\/li>\n<li>Sunday: 11:00 AM \u2013 5:00 PM<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>For more information, visit the official MAAP website or follow MAAP LaB London on Instagram. <\/p>\n<p><a href=\"https:\/\/bikebiz.com\/maap-adds-london-to-its-list-of-lab-concept-stores\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Melbourne-based cycling and lifestyle apparel brand MAAP has unveiled its latest Life around Bikes (LaB)&hellip;<\/p>","protected":false},"author":1,"featured_media":11014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Melbourne-based cycling and lifestyle apparel brand MAAP has unveiled its latest Life around Bikes (LaB) concept store in London&#039;s vibrant Soho district. 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